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June 2, 2014
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has recommended that Sun Products, Inc. discontinue or modify certain comparative claims for the company’s “All with Stainlifters” laundry detergent. NAD also determined that the advertiser took necessary and appropriate action in voluntarily discontinuing a “Grass Stain Demonstration” video posted on YouTube. The claims at issue were challenged by Church & Dwight Co. Inc., maker of Arm & Hammer Plus OxiClean laundry detergent, and included: “...
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